Tag : Austin Fire Damage

Measuring ROI For Online Campaigns

Posted On February 12, 2013
Categorized In Uncategorized
Written By Robert "Bob" Nance

ROI or Return On Investment is one of the most fundamental measurements in business. Businesses of all sizes, in all industries analyze how their investments are influencing their bottom line. The costs associated with advertising and marketing is one of the areas in which ROI is extremely important. It is

10 Most Common Pay-Per-Click Mistakes

Posted On August 1, 2012
Categorized In Internet Marketing, Local Directories
Written By Robert "Bob" Nance

Since we manage a number of Servpro PPC campaigns, I have noticed that other franchises often make silly mistakes with their pay-per-click programs. Lack of testing, click fraud detection and mistakes while creating PPC ads are a few amongst them. Fixing all these mistakes could mean thousands of dollars worth