Consumers conduct searches for local businesses, more and more every day. The advent of Google Local allows your customers to find businesses that are near their homes and offices. Because of this, it has become more important than ever for local businesses to create text ad copy that accurately represents
Everyone today understands that pay-per-click and search advertising must include relevant keywords. Nevertheless, it is important to understand that as effective as good keywords can be, improper keywords can be detrimental. It is important to remember these 7 tips when designing your search and pay-per-click marketing campaigns.
Tip #1: Do Keyword